About This Job:
The Global Business Alliance (GBA) is seeking a dynamic, self-motivated professional to lead its membership retention, engagement, and recruitment efforts. The Director of Membership is responsible for creating a seamless and impactful membership experience, ensuring strong retention rates, and attracting new members to the organization.
Reporting to the President & CEO, the Director of Membership will oversee GBA’s membership retention, recruitment, onboarding, outreach, and engagement strategies. The Director will also work closely with the Advocacy and Events teams to ensure a best-in-class membership experience, with a focus on leveraging data-driven insights and digital communication tools.
A successful candidate will be a strategic thinker with strong technical expertise in database management and email marketing platforms, combined with excellent analytical and writing skills. This role requires the ability to anticipate project needs, deliver flawless work in a fast-paced environment, and maximize the organization’s impact through technology-enabled solutions.
Responsibilities Include:
- Drive and maintain an annual membership retention rate of 95% or higher.
Implement a top-quality prospecting strategy for new members and execute a seamless onboarding process. - Collaborate with the Advocacy Team to develop compelling membership benefit collateral and messaging.
- Design and manage email marketing campaigns, webinars, and other digital strategies to engage current members and attract prospective members.
- Leverage CRM and database management systems to track member engagement, analyze trends, and refine outreach strategies.
- Create timely, relevant programming opportunities to expand GBA’s reach with potential members.
- Represent GBA at member events, stakeholder receptions, conference calls, and regional gatherings.
- Educate members on GBA’s value proposition and promote opportunities for members to maximize their membership value.
- Develop and lead benefit awareness campaigns through various mediums, including email, webinars, in-person meetings, and other formats.
- Monitor membership data and trends to drive strategic decision-making and continuously improve the membership experience.
- Other duties as required.
Qualifications Include:
- Bachelor’s or advanced degree in business, marketing, communications, public policy, or a related field preferred; or commensurate experience.
- Minimum of five years of experience in a member- or client-facing role, preferably within an association or consulting environment.
- Expertise in managing email marketing campaigns and platforms (e.g., Mailchimp, HubSpot, or similar).
- Demonstrated proficiency with database management systems (e.g., Salesforce, AMS, or equivalent).
- Proven ability to set and achieve fiscal goals and objectives.
- Strong organizational, negotiation, writing, and listening skills.
- Excellent interpersonal skills and the ability to influence decision-making.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- A self-starter with a high degree of initiative and a proactive approach to problem-solving.
- Ability to work independently, collaboratively within a team, and lead a team when necessary.
- Willingness to travel domestically and internationally (up to 20%).
This position is ideal for a results-oriented professional with a passion for delivering exceptional membership experiences and a proven ability to leverage technology to drive engagement and growth.
